I’ve been reading the moo.com newsletter for several months. It’s artistic and full of practical marketing ideas. However, I hadn’t printed any of my marketing materials with them… Not sure what I was waiting for… perhaps something about the odd sizes and DIY design struck me as too cutesy for business.
Then two things happened that got me to thinking differently (don’t you love that?).
The first was seeing business cards printed via moo.com from 2 of my business development group partners, Alice Beasley and Susan Henry. I really liked how each card could be individualized to feature their work. Susan passed her cards around the table and suggested we each choose a card based on which of her art quilts (pictured on the back) that we liked best. That process became interactive as we looked at each of the images, bringing us into her world of her art. I definitely would like to be able to play the “choose your favorite card” as a cocktail party game! Self-promo without the elevator pitch – plus a keepsake! Smart!
The
second was a link to this moo.com article that arrived in my email today. In it, Jonny Wan, Illustrator, talks about how he uses moo.com’s business cards, postcards, and stickers to create playful promo packages he sends out to art directors. He makes some excellent points that have got me thinking of marketing strategies for xoxoquilts.com.
Here is a link to the whole article>>
Here are some of my personal highlights from Jonny Wan’s experience:
- Short print runs means that promotional materials are always in step with your latest work.
- A business card is usually the first point of contact between a new client and a _______, so it’s important your card jumps out at people while being clear with contact info.
- “I like to make little promotional packs of my postcards and business cards. I send them out packaged in self-seal clear bags. It’s good to put real thought into how the recipient receives your promo materials,” says Jonny Wan.
Do you use moo.com? If so, what has your experience been?
